The music is a mix of vintage audio, expertly mixed with modern retrowave/synthwave/chillwave tracks, with found footage from the 1980s/1990s edited to match.
"The audio provides a perfect accompaniment to the warped and weirdly nostalgic footage, like finding your favorite cassette from childhood after it’s been baking in the sun for 25 years. An authentic audio/visual package, Memorex was designed to look and feel like the real deal. The ultimate VHS tape.
Is it a lost cultural relic, melted to the dash of an '83 Nissan Sentra?
Is it a sinister government experiment, designed to brainwash children into becoming consumer slaves?
Is it the pinnacle of blipverts, sent back in time from 20 minutes into the future?
Is it the holy grail of unlabeled VHS tapes, tucked away in the back room of an abandoned Blockbuster?
Is it live, or is it Memorex?
We didn't create your childhood, we just organized it for you. How to brainwash an entire generation. OBEY. CONSUME. THIS IS YOUR GOD."
Watching this super-cut presentation pop culture detritus, and knowing that it (subliminally) structured my childhood causes both nostalgia and horror.
Purity Ring was brought to my attention by Bruce Lord from I Die:You Die, proving to me that his musical taste continues to be pretty excellent.
Puirty Ring - Amenamy
I'd heard of the band's before, but it was typically associated with Wichhouse / indie dark electronica's low-fi crowd - and that carries with it a whole hipster-pagan, Triangles & Unicode crowd. I enjoy alot of that music, but feel pidgeon holing this band misses the point.
Once I had the chance to listen to their album SHRINES, I was humming it for days. Purity Ring's tracks, if I had to assign a category, fall somewhere in the realm of expertly crafted electropop. The dark, surreal lyrical content works really well with the synth. It's hard to define music like by what's come before - and like my thoughts on "Chillwave" artists, it's probably better for that.