Purity Ring

Purity Ring was brought to my attention by Bruce Lord from I Die:You Die, proving to me that his musical taste continues to be pretty excellent.


Puirty Ring - Amenamy



I'd heard of the band's before, but it was typically associated with Wichhouse / indie dark electronica's low-fi crowd - and that carries with it a whole hipster-pagan, Triangles & Unicode crowd. I enjoy alot of that music, but feel pidgeon holing this band misses the point.

Once I had the chance to listen to their album SHRINES, I was humming it for days. Purity Ring's tracks, if I had to assign a category, fall somewhere in the realm of expertly crafted electropop. The dark, surreal lyrical content works really well with the synth. It's hard to define music like by what's come before - and like my thoughts on "Chillwave" artists, it's probably better for that.

Image credit above goes to a Spin article about the band - well worth checking out. While live, the vocals sometimes land a bit flat, the overall performance with their DIY setup looks pretty neat.

I'll certainly be keeping an eye out on Purity Ring's Facebook page to see when they'll next visit Toronto.

 Purity Ring - Shrine


Purity Ring - Crawlersout

Purity Ring - "Crawlersout" from Tom Beal on Vimeo.

Purity Ring - Lofticries